Ngobuchwephesha bethu obuphambili, kunye nomoya wethu omtsha wentsebenziswano, inzuzo kunye nophuhliso, siya kwakha ikamva eliqaqambileyo kunye neenkampani zethu ezihlonitshwayo ezingamahlakani. Inkampani yethu isekwe kumgaqo "wokusekwe ingqibelelo, ekudaleni intsebenziswano, ejolise ebantwini, inkqubo yentsebenziswano yokuphumelela, kwaye sinethemba lokuba nobudlelwane obumnandi nabathengi abavela kwihlabathi liphela. Ukunyanzelisa "umgangatho ophezulu, ukuhanjiswa kwangexesha kunye nexabiso elifanelekileyo", ngoku siseke intsebenziswano yexesha elide kunye nabathengi basekhaya nabaphesheya kwaye sifumene indumiso eninzi kubathengi abatsha kunye nomgangatho wolawulo. "ijoliswe kubathengi, ikhredithi kuqala, inzuzo efanayo kunye nophuhliso olufanayo", siyabamkela abahlobo abavela kwihlabathi lonke ukuba batshintshisane kwaye basebenzisane.