Siyazi ukuba sinokugcina umda wethu kukhuphiswano lwemarike olukhulayo ukuba sinokuqinisekisa ukukhuphisana kwethu ngokubanzi kunye nenzuzo ekumgangatho ophezulu.Ukuphepha nawuphi na umonakalo ngexesha lenkqubo yokuthumela, siphatha ukupakishwa ngokucophelela kwaye sinikele ingqalelo ecacileyo kwiingxelo ezixabisekileyo kunye neengcebiso ezivela kubathengi bethu abahloniphekileyo.Sicinga ukuba abathengi bethu bacinga ntoni, sikhawulezise oko abathengi bethu bangxamele, kwaye senze kumgaqo womdla womthengi ukwenza umgangatho ube ngcono, iindleko zokusetyenzwa ziphantsi kunye nexabiso elisengqiqweni ngakumbi, ngoko ke siphumelela inkxaso kunye noqinisekiso lwabathengi bethu abatsha nabadala.Inkampani yethu ibambelela kumoya "wokutsha, imvisiswano, umsebenzi weqela kunye nokwabelana, ukulandelela, inkqubela phambili yepragmatic".