Ukuqhelana nabathengi yeyona njongo yethu iphambili. Sinqwenela ukuba kungekhona kuphela umboneleli othembekileyo nonyanisekileyo, kodwa kunye neqabane kubathengi bethu. Sigxininisa ekuboneleleni ngezisombululo ezidibeneyo kubathengi bethu kwaye sinethemba lokwakha ubudlelwane bexesha elide, oluzinzileyo, olunyanisekileyo kunye noluxhamlayo kunye nabo. Sijonge phambili ngokunyanisekileyo kutyelelo lwakho. Sizibophelele ekuboneleleni abathengi ngeenkonzo ezifanelekileyo zokuthenga, ukugcina ixesha kunye nokugcina imali, ukwenzela ukuba abathengi bethu bangabi naxhala ekuthengeni. Besibambelela kwimilinganiselo "yokuvuleleka kunye nobulungisa, ukwabelana ngokufikelela, ukulandela ukugqwesa kunye nokudala ixabiso" kwaye sigxininisa kwifilosofi yoshishino "yengqibelelo kunye nokusebenza kakuhle, ukuqhelaniswa norhwebo, eyona ndlela ingcono kunye ne-valve engcono" ukunyusa ixabiso eliqhelekileyo kunye nabathengi bethu.