Sithatha "umthengi-friendly, umgangatho-oriented, ixabiso elikhuphisanayo, ukuthunyelwa ngokukhawuleza" njengeenjongo. "Inyani kunye nokunyaniseka" luphawu lwethu lomthengi kuthi, kwaye iindawo zethu ezisecaleni zomatshini wokusika i-auto, iindawo ezisecaleni zokusasaza, iindawo ezisecaleni zeplani zihlala zithandwa ngumthengi wethu. Samkela abathengi, imibutho yamashishini kunye nabahlobo abavela kuwo onke amacandelo avela emhlabeni ukuze banxibelelane nathi kwaye bafumane intsebenziswano kwimiba elungileyo.