Ngefilosofi yenkampani "ejolise kubathengi", inkqubo engqongqo yolawulo lomgangatho, iimveliso ezigqwesileyo zemveliso kunye neqela eliqinileyo le-R&D, sihlala sibonelela ngeemveliso ezikumgangatho ophezulu, izisombululo ezigqwesileyo kunye neendleko zoqoqosho kwiindawo ezisecaleni zokusika iimoto. injongo yethu "lixabiso elifanelekileyo, ixesha lemveliso yezoqoqosho kunye nenkonzo engcono" sinethemba lokusebenzisana nabathengi abaninzi abanakho ukuphuculwa okufanayo. Umgangatho ophezulu kunye nokuthembeka zizinto eziphambili zeshishini lethu. Okwangoku inethiwekhi yethu yokuthengisa iyakhula kwaye sikwaphucula umgangatho wenkonzo yethu ukuhlangabezana neemfuno zabathengi bethu. Ukuba unomdla kuzo naziphi na iimveliso, nceda uzive ukhululekile ukuba uqhagamshelane nathi. Sijonge phambili ekwenzeni ubudlelwane beshishini obuyimpumelelo kunye nawe kungekudala.